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Dodge Custom Royal

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Dodge Custom Royal: A Comprehensive Buyer's Guide

The Dodge Custom Royal was a full-size automobile produced by Dodge from 1955 to 1959. Positioned as Dodge's top-of-the-line model, it represented the brand's foray into competing with the more luxurious offerings from Buick, Oldsmobile, and even Chrysler itself. It stood apart with unique styling, premium features, and a focus on comfort and refinement. Today, the Custom Royal is a highly collectible classic, appreciated for its distinctive design and representation of 1950s American automotive opulence.

Generations

First Generation (1955-1956)

The Custom Royal debuted in 1955 as part of Dodge's "Forward Look" styling initiative spearheaded by Virgil Exner. Key features of this generation include:

  • Design: Prominent hooded headlights, a wide grille, and a sweeping side trim that emphasized the car's length. Two-tone paint schemes were popular and further highlighted the design. The Custom Royal shared its body shell with other Dodge models but received unique brightwork and interior appointments.
  • Engines: Initially powered by Dodge's "Red Ram" Hemi V8 engine, with various displacement options. Automatic transmissions were almost universally fitted.
  • Models: Available as a two-door hardtop (Lancer), four-door sedan, and convertible.
  • Key Changes: Minor trim revisions were implemented for the 1956 model year.

Second Generation (1957-1959)

The second generation Custom Royal underwent a significant restyle, reflecting the evolving trends of the late 1950s. This generation is particularly notable for its dramatic fins.

  • Design: The "Forward Look" was further emphasized with taller fins, quad headlights (in many states), and a more aggressive overall appearance. The body was lower and longer than the previous generation.
  • Engines: Engine options were expanded, including more powerful V8 choices. The D-500 engine option offered increased performance.
  • Models: Continued to be offered as a two-door hardtop, four-door sedan, and convertible. A four-door hardtop (similar to a pillarless sedan) was also available.
  • Key Changes:
    • 1958: Revised grille design.
    • 1959: A further restyling refined the fins and front end. This was the final year for the Custom Royal nameplate.

Reliability & Common Issues

Owning a classic Dodge Custom Royal can be rewarding, but potential buyers should be aware of potential reliability issues and common problems inherent to vehicles of this age. These are cars from the 1950s, and maintenance is key.

Engine

  • Red Ram Hemi V8 (1955-1956): Generally robust engines, but can suffer from valve train wear and oil leaks. Finding parts specific to the Hemi design can be more expensive than for later Chrysler V8s.
  • Later V8 Engines (1957-1959): These engines are generally more reliable and parts availability is often better than the earlier Hemis. Potential issues include carburetor problems, coolant leaks, and exhaust manifold leaks.
  • General: Regardless of the engine, all Custom Royals are prone to age-related issues such as worn piston rings, hardened valve seals, and fuel system problems. Overheating can be a concern, especially with poorly maintained cooling systems.

Transmission

  • PowerFlite Automatic Transmission: The two-speed PowerFlite transmission is relatively simple, but can be prone to slippage and wear if not properly maintained. Parts availability can be limited.
  • TorqueFlite Automatic Transmission (later models): The three-speed TorqueFlite is a more robust and reliable transmission. Parts are easier to find.

Suspension & Brakes

  • Suspension: Expect worn bushings, ball joints, and springs. These can affect handling and ride quality. Replacing these components can significantly improve the driving experience.
  • Brakes: Drum brakes were standard on all Custom Royals. These can be prone to fading, especially in heavy traffic. Consider upgrading to disc brakes if more modern stopping power is desired, although this alters the originality of the vehicle. Brake components can sometimes be challenging to source.

Electrical System

  • The original 6-volt electrical system (used in some earlier models) is notorious for being weak and unreliable. Many owners convert to a 12-volt system for improved performance and compatibility with modern accessories. Wiring can become brittle and corroded over time, leading to shorts and electrical malfunctions.

Body & Rust

  • Rust is a major concern, especially in areas where road salt is used. Check the floors, rocker panels, lower fenders, and trunk floor carefully. Patch panels are available for some areas, but extensive rust repair can be costly. Also, look for signs of previous accident damage and poor-quality repairs.
  • Chrome trim is expensive to restore or replace. Factor in the cost of re-chroming or sourcing good-condition original pieces when evaluating a potential purchase.

Driving Experience

Driving a Dodge Custom Royal is a unique experience that transports you back to the 1950s. The car offers a comfortable ride (when properly maintained), a commanding presence, and distinctive styling. However, it's important to remember that these cars were designed for a different era, and the driving experience reflects that.

Pros

  • Styling: The Custom Royal is a visually striking car that turns heads wherever it goes.
  • Comfort: With its spacious interior and plush seats, the Custom Royal offers a comfortable ride for long cruises.
  • Smooth Ride: The soft suspension soaks up bumps and provides a smooth, gliding sensation.
  • Collectible: The Custom Royal is a desirable classic car that can appreciate in value.

Cons

  • Handling: The soft suspension and vague steering can make the car feel floaty and unresponsive by modern standards.
  • Braking: Drum brakes offer limited stopping power, especially in emergency situations.
  • Fuel Economy: Expect poor fuel economy, especially with the larger V8 engines.
  • Maintenance: Classic car ownership requires a commitment to regular maintenance and repairs. Parts can be difficult to find and expensive.
  • Size: The Custom Royal is a large car that can be challenging to maneuver in tight spaces.

Buying Advice

What Years to Look For

  • 1957-1959 models generally offer better performance and reliability due to improved engine designs and the availability of the TorqueFlite transmission. The 1957 and 1958 models, with their dramatic fins, are particularly sought after.
  • Convertibles are the most desirable and valuable models, but also the most expensive to restore.

What to Avoid

  • Cars with extensive rust damage: Rust repair can be incredibly costly.
  • Cars with significant accident damage: Check for signs of frame damage or poor-quality repairs.
  • Cars with heavily modified engines or transmissions: Unless the modifications were done professionally and with quality components, these can be a source of problems.
  • Cars that have been sitting for a long time without being properly stored: These cars can suffer from dried-out seals, rusted fuel tanks, and other issues.

Pre-Purchase Inspection

  • Have a qualified mechanic with experience in classic cars inspect the car thoroughly before you buy it.
  • Pay particular attention to the engine, transmission, suspension, brakes, and electrical system.
  • Check for rust in all the usual places.
  • Test drive the car to get a feel for how it handles and performs.
  • Look for signs of leaks (oil, coolant, transmission fluid).
  • Inspect the interior carefully for signs of wear and tear.

Pricing

  • Prices for Dodge Custom Royals vary widely depending on condition, originality, and model year. Project cars can be found for relatively little money, while fully restored convertibles can command prices in the tens of thousands of dollars. Research recent sales data to get an idea of current market values.
  • Factor in the cost of potential repairs and restoration when evaluating a potential purchase.

Ultimately, buying a Dodge Custom Royal is about more than just transportation; it's about owning a piece of automotive history. With careful research, a thorough inspection, and a realistic understanding of the challenges and rewards of classic car ownership, you can find the Custom Royal of your dreams.

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