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Ford Ford Edsel

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The Ford Edsel: A Comprehensive Guide

The Edsel, a division of Ford Motor Company, existed for only three model years (1958, 1959, and 1960). Intended to fill a gap in Ford's product line between Ford and Mercury, the Edsel was marketed as a mid-priced car offering a blend of style, performance, and features. Famously, it's now considered a marketing failure, but the cars themselves have become highly collectible due to their rarity and unique styling.

Generations

  • 1958 (First Generation): This was the inaugural year and the most controversial. Characterized by its "horsecollar" (vertical) grille, flamboyant styling, and a wide range of models (Ranger, Pacer, Corsair, Citation, and Villager wagon). Built on both Ford and Mercury platforms, depending on the model. Two engine options were offered: a 361 CID V8 and a 410 CID V8. Transmissions included a three-speed manual, a three-speed automatic (the TeleTouch automatic, controlled by buttons on the steering wheel hub), and a column-shifted automatic.
  • 1959 (Second Generation): A significant redesign aimed at addressing the criticism of the 1958 models. The "horsecollar" grille was toned down, becoming a more conventional horizontal design. The model range was simplified, with the Corsair and Citation models being dropped. This generation was built solely on the Ford platform. Engine choices were reduced to a 292 CID V8, a 332 CID V8 and a 361 CID V8. The TeleTouch transmission was discontinued mid-year due to reliability issues.
  • 1960 (Third Generation): The final year of the Edsel. Essentially a rebadged Ford Fairlane 500. The distinctive Edsel styling cues were completely gone, replaced by a more conventional design. Only two models were offered: the Ranger and the Villager wagon. Production numbers were extremely low before the Edsel division was officially discontinued in November 1959. Available with various Ford engines and transmissions.

Reliability & Common Issues

Edsel reliability is a complex topic. While the cars shared many components with Ford and Mercury vehicles, some unique Edsel features presented specific problems:

  • TeleTouch Transmission (1958): This push-button automatic transmission, controlled by buttons in the steering wheel hub, was notoriously unreliable. The complex electrical and vacuum system was prone to malfunctions, leading to erratic shifting or complete failure. Finding parts and qualified technicians to repair these systems can be very challenging. Avoid 1958 models equipped with TeleTouch if reliability is a concern.
  • Build Quality (1958): The initial rush to market in 1958 resulted in some build quality issues. Reports of poor panel fit, paint defects, and electrical gremlins were common.
  • Engine Issues: The Edsel engines, while robust in design, are still subject to the wear and tear expected of vintage engines. Common issues include:
    • Oil Leaks: Expect oil leaks from valve covers, rear main seals, and other gaskets.
    • Cooling System Problems: Overheating is a concern due to age and the potential for clogged radiators and corroded water pumps.
    • Carburetor Issues: Vintage carburetors can be finicky and require regular maintenance and adjustment.
  • Rust: Like many cars of this era, Edsels are prone to rust, especially in areas with harsh winters or salty roads. Common rust areas include:
    • Rocker Panels
    • Floor Pans
    • Lower Quarter Panels
    • Trunk Floor
  • Parts Availability: Some Edsel-specific parts can be difficult to find and expensive. However, many components are shared with Ford and Mercury vehicles, making those parts easier to obtain. Joining an Edsel owners' club is highly recommended for sourcing parts and technical expertise.

Driving Experience

Driving an Edsel is a unique experience, offering a glimpse into automotive design and engineering from the late 1950s. However, it's important to remember that these are vintage cars and should not be expected to perform like modern vehicles.

Pros:

  • Unique Styling: The Edsel's distinctive styling, particularly the 1958 models, is a major draw for collectors. It stands out from the crowd and attracts attention.
  • Comfortable Ride: Edsels generally offer a comfortable ride, thanks to their large size and soft suspension.
  • Powerful Engines (depending on year/model): The V8 engines provide ample power for cruising, although performance is not on par with modern sports cars.
  • Historical Significance: Owning an Edsel is owning a piece of automotive history, albeit a piece with a somewhat infamous story.

Cons:

  • Handling: Handling is typical of cars from this era – heavy and somewhat imprecise. Power steering helps, but don't expect nimble cornering.
  • Braking: Drum brakes, common on Edsels, offer adequate stopping power but require more distance and effort than modern disc brakes.
  • Fuel Economy: Expect poor fuel economy, typical of large V8 engines from the 1950s.
  • Maintenance: As with any vintage car, regular maintenance is crucial. Be prepared to spend time and money on repairs and upkeep.

Buying Advice

Purchasing an Edsel requires careful consideration and research. Here's some advice for prospective buyers:

  • Year Matters: The 1958 models are the most iconic and valuable, but also the most problematic in terms of reliability. The 1959 models offer a balance of style and improved reliability. The 1960 models, being essentially rebadged Fords, are the least sought-after and least expensive.
  • Condition is Key: Prioritize condition over originality. A well-maintained, rust-free example is worth more than a "barn find" that requires extensive restoration.
  • Inspect Thoroughly: Have a qualified mechanic inspect the car before you buy it. Pay close attention to rust, engine condition, transmission functionality, and electrical systems.
  • Check for Documentation: Original documentation, such as owner's manuals, service records, and sales brochures, can add value to the car.
  • Consider the TeleTouch Transmission: If considering a 1958 model, be extremely cautious about the TeleTouch transmission. Unless it has been professionally rebuilt and maintained, it is likely to be a source of problems. A standard automatic or manual transmission is a safer bet.
  • Budget for Repairs: Even if the car appears to be in good condition, budget for repairs and maintenance. Vintage cars require ongoing care to keep them running properly.
  • Join an Edsel Owners Club: Joining a club is invaluable for sourcing parts, getting technical advice, and connecting with other Edsel enthusiasts.
  • Understand the Market: Research recent sales of similar Edsels to get an idea of current market values. Prices vary depending on year, model, condition, and options.
  • Negotiate Wisely: Be prepared to negotiate the price. Be realistic about the car's condition and potential repair costs.
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