Kia

Kia Corporation, initially known as Kyungsung Precision Industry, started its journey in 1944 as a manufacturer of steel tubing and bicycle parts. It wasn't until 1952 that they changed their name to Kia Industries. Kia's automotive endeavors began in the 1960s with the production of licensed motorcycles and trucks. A pivotal moment arrived in 1974 when Kia launched its first passenger car, the Brisa, a license-built version of the Mazda Familia. The 1980s saw Kia focusing on light commercial vehicles due to industry restructuring policies in South Korea.

A significant partnership with Ford in the mid-1980s paved the way for Kia to produce models like the Pride (based on the Mazda 121) and the Avella. Financial difficulties in the late 1990s led to a takeover by Hyundai Motor Company in 1998, forming the Hyundai Kia Automotive Group. This acquisition proved transformative, with Kia undergoing a design and quality revolution under the leadership of Peter Schreyer, who became Chief Design Officer in 2006. Since then, Kia has experienced substantial growth, producing stylish and reliable vehicles that have garnered global recognition. Kia's current lineup is a testament to their commitment to innovation and design.

From its humble beginnings making bicycle parts, Kia has evolved into a global automotive force, producing a diverse range of vehicles that cater to different market segments. Their commitment to design, technology, and value has solidified their position as a major player in the automotive industry.