Mitsubishi

Mitsubishi Motors Corporation, a Japanese multinational automotive manufacturer headquartered in Tokyo, boasts a rich and complex history deeply intertwined with Japan's industrial evolution. Originally part of Mitsubishi Heavy Industries, the company formally entered the automotive arena in 1970, inheriting a legacy of engineering prowess and a commitment to innovation. Prior to 1970, Mitsubishi produced vehicles under the Mitsubishi Heavy Industries banner, including the Model A, a hand-built sedan based on the Fiat Tipo 3, in 1917, marking one of Japan's earliest attempts at automobile manufacturing.

Throughout the latter half of the 20th century, Mitsubishi carved a niche for itself by focusing on technological advancements, particularly in all-wheel-drive systems and turbocharged engines. The company gained international recognition for its performance vehicles, successful rally campaigns (particularly with the Lancer Evolution), and durable off-road vehicles. While experiencing peaks and valleys in sales and market share globally, Mitsubishi has remained a significant player in the automotive industry, adapting to changing consumer preferences and increasingly focusing on electric vehicles and plug-in hybrid technology in recent years. Despite fluctuations, their dedication to engineering and the pursuit of dependable vehicles has ensured their status.

Despite divesting its European and North American manufacturing in recent years, Mitsubishi continues to produce cars for a global market, focusing on markets in Southeast Asia, Oceania and Latin America. The company is part of the Renault-Nissan-Mitsubishi Alliance, a powerful partnership that leverages shared technologies and platforms to enhance competitiveness in the rapidly evolving automotive landscape.